In this paper Barbro Fröding discusses the ethical concerns of changing people’s focus through gaming.
From: Fröding, Barbro & Peterson, Martin (2013). Why computer games can be essential for human flourishing Journal of Information, Communication & Ethics in Society 11(2,) p81-91.
Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping
One of the most amazing transformations using gamification has come from the medical field. Concepts using game mechanics are making their way into a myriad of medical interactions – and probably shouldn’t be super surprising by this point.
However I was pleased as punch during my most recent allergist visit to
NDRC has helped back and support the new startup Tubett. Former Rocket Internet employees Sumit Rai and Achman Srivastava created Tubett. They created Tubett as a gamification mobile app that combines video marketing, gaming and fantasy stock markets into one application.
Tubett is tapping into markets that
First posted on Gamification Nation Gamification Nation – designing solutions which encourage winning behaviours for business results in sales, learning, recruitment and productivity
Gamification Mechanic Monday: Abundance advantage The term abundance advantage is one I came up with myself, to describe an advantage which happens
Games are part of our culture, all of our youngsters play them. But why? First of all it’s nothing new, really it isn’t. Humans have played all kinds of games for thousands of years. Not only humans play, animals do it as well. Look at little kittens, they play
Since its inception in 1999, Cricket Wireless (@Cricketnation) has been an innovator in wireless-communications in the United States. It was a pioneer in providing pre-paid, unlimited voice-and-data services. In 2011, Cricket became the first wireless provider in the country to include unlimited music in
SAS airline travellers.
Blue stack= Loyalty programme users
Grey stack= Total flyers
Grey line= Average loyalty/total
SAS statistics June 18:th 2014.
Qstream Powers AMS Employee Knowledge Retention
American Medical Systems (AMS) has found a new way to boost employee engagement for sales personnel by using a gamified application called Qstream (@qstream). The app aims to improve employee engagement by presenting employees with challenges and rating their